MOZ: Programmatic Delivery: The Future of Content Marketing and Promotion?

MOZ: Strategic SEO Decisions to Make Before Website Design and Build
March 22, 2017

MOZ: Programmatic Delivery: The Future of Content Marketing and Promotion?

So, what is programmatic?

For those not fluent in the often complex and seemingly inaccessible world of programmatic and its associated buzzwords and acronyms, let’s go back to the basics for a second.

Programmatic is a term used to describe the buying of advertising using software and algorithms.

It’s something that is currently lighting up the world of advertising as it takes out the ponderous and inefficient human element, allowing advertisers to reach the right people when they are in exactly the right place.

 

Original article: https://moz.com/blog/programmatic-content-marketing

Leave a Reply

Your email address will not be published. Required fields are marked *